
November 24, 2009
Wobwire.com launches unique “social media-first” newswire service
dedicated exclusively to delivering the news of women-owned
business.
Lake Forest, CA - (Wobwire.com) -Wobwire.com today announced the
launch of its unique, “social media-first” newswire service dedicated
exclusively to delivering the news of businesses that are majority owned by
women. Wobwire.com offers the more than 10 million women-owned
businesses in the U.S. the most comprehensive and affordable option for the
dissemination of their company news, at a time when marketing budgets are
tightest.
Moving beyond traditional newswires, Wobwire.com holds social media
outreach at the core of its newswire service. In addition to delivering news
releases to the editor’s desks of major media outlets, both print and
broadcast, every headline is first pushed out virally via Facebook, Twitter
and Internet Radio.
“Every savvy business owner knows that her Web site’s ranking – how high
the site appears on a ‘search results’ page – is directly impacted by how
many links point back to her Web site,” says Wobwire.com founder Kimberly
Porrazzo. “While print media hits are highly valued, Web links and viral
strategies may soon eclipse them in importance because of the immediate
and more tangible results they provide.”
When a news release is received, Wobwire.com will post the release on the
Wobwire.com newswire. The headline is immediately added to the ongoing
stream of news being fed to the Wobwire.com Facebook page, along with a
live link to both the featured company’s page and to its news release on
Wobwire.com. Following that, the headline is posted on Twitter.com/Wobwire,
also with live links to both the featured company’s page and to its news
release on Wobwire.com. Finally, the news release is submitted to traditional
media outlets through the daily Wobwire.com e-alert.
In addition, Wobwire.com features an RSS feed for its newswire that is
available to any media outlet that opts to receive it. Wobwire.com headlines
are also available by subscribing to e-mail alerts and/or through Wobwire.
com’s mobile device headline news service.
About Wobwire.com
Wobwire.com was founded by Kimberly Porrazzo who also serves as Chief
Content Office for Newport Beach-based Churm Media where she oversees
the content for four regional media brands. Porrazzo is an award-winning
journalist and editor who has written about women business owners for more
than a decade. She established the social network site,
MyWomanOwnedBusiness.com and was recently honored by the Santa
Office of the U.S. Small Business Administration with the District Director’s
Award for her media contributions to women entrepreneurs.
Media contact: Kimberly Porrazzo
contact@wobwire.com

The newswire for women-owned business
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