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January 14, 2011

Macy's announces its first business development program, "The
Workshop at Macy's" set to identify and foster growth in minority-
and women-owned businesses

The Workshop at Macy's has begun accepting applications for inaugural
classes

Posted by Dolores Volker

NEW YORK, Jan 14, 2011 (Wobwire.com) -- In an effort to help bolster
up-and-coming enterprises, Macy's (NYSE:M) today announced the creation
of a one-of-a-kind program covering the business of fashion - The Workshop
at Macy's. Setting the stage for retail business innovation, The Workshop at
Macy's aims to nurture and grow the next generation of minority and
women-owned retail talent. The Workshop is the latest evolution of Macy's
long-standing commitment to vendor diversity and to providing customers
with unique goods and services that meet their lifestyle.

The specially-designed business development curriculum of The Workshop
is aimed at minority- and women-owned retail businesses that are poised to
succeed on a larger scale, but need additional tools on business practices to
move to the next level and sustain growth. The four and one half-day
intensive training course, to be held in May 2011 at Macy's Herald Square
offices in New York City, will be taught by Macy's seasoned executives and
industry experts, as well as key retail partners. With this annual program,
Macy's hopes to create a pipeline of viable vendors that will grow to become
successful partners within Macy's own vendor community.

"Of the many initiatives Macy's, Inc. has pursued on behalf of our expanding
diversity strategy, supplier diversity is an area of special importance," said
Terry J. Lundgren, chairman, president and chief executive officer of Macy's,
Inc. "The Workshop at Macy's is the latest example of our continued
commitment to support and grow certified minority- or women-owned retail
vendors that will allow us to enhance our business, while also providing our
customers with compelling product. As partners, it's a true win-win for both
the vendor and our company. Macy's finds and nurtures talented new
vendors who can deliver high quality, competitively priced merchandise and
these vendors, in turn, see their business grow."

The Workshop at Macy's will allow selected participants to collaborate with
fellow aspiring vendors, gain access to industry experts and solicit
one-on-one business coaching. The course work includes classes on
Strategic Planning, Merchandising and Assortment Planning, Branding,
Sales and Marketing, and Access to Capital. The curriculum was designed
by a consortium of experts from Macy's Learning & Development, Macy's
Multicultural Merchandising and Vendor Development, Babson College, the
nation's leading business school for entrepreneurship, and with select
Macy's merchants/vendors.

"The Workshop at Macy's will help us to identify and cultivate talent within the
minority and women-owned small business community that will keep us at the
forefront of innovation and continue to enhance our overall diversity
strategy," said Shawn Outler, Macy's group vice president of Multicultural
Merchandising and Vendor Development. "Our support will provide these up
and coming vendors with the necessary tools to succeed on a wider scale,
as well as build a pipeline of exemplary vendors ready and able to provide
our customers with unique merchandise that speaks to their various lifestyle
needs."

To promote the inaugural program, Macy's enlisted a few key vendors from
its ranks to give a face to supplier diversity success at Macy's. One such
partner is Lisa Price, founder of Carol's Daughter, who will be one of the
program's expert panelists. "I know first-hand the challenges small business
owners face when looking to grow a successful venture and take it to the
next level," commented Price. "This program will be an extremely valuable
tool for participants to learn from the best in the business. Hopefully what
they take away from the program will help them identify and create
opportunities that will result in long-lasting growth."

Macy's is now accepting entries for consideration. To be eligible, an
applicant must be the majority (51 percent or more of equity) owner,
co-owner or otherwise have operational control (per applicable status rules)
of a business that has been in operation for a least two consecutive years
and be its primary decision maker. Eligible applications will include a
250-word biographical statement, look book/line sheets or images of product
including costs, resumes on all owners, audited financial statements for the
business for two years, fall within the minority- and women-owned definition
of the program and provide verification of the business as a legal entity (i.e.
Corporation, LLC, etc.), among other requirements. Applications must be
submitted by 5 p.m. on Friday, Feb. 11, 2011 online or by mail. All
information including full program requirements are available online at
www.macysinc.com/workshop. All eligible applications will be reviewed and
selected applicants will be as!
ked to attend an in-person interview. Final selections will be made after all
prospective candidates are interviewed. The program will aim to invite at
minimum 20 candidates to attend the course which begins on May 9, 2011.

For more information on The Workshop at Macy's, please visit
www.macysinc.com/workshop.

About Macy's

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and
affordable luxury to customers at more than 800 locations in 45 states, the
District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com
offer distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks(R) and the Macy's Thanksgiving Day
Parade(R), as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Building on a 150-year tradition, Macy's
helps strengthen communities by supporting local and national charities that
make a difference in the lives of our customers.

For Macy's media materials, images and contacts, please visit our online
pressroom at
www.macys.com/pressroom.

Photos/Multimedia Gallery Available:
www.businesswire.com/cgi-bin/mmg.cgi?eid=6568086&lang=en

SOURCE: Macy's, Inc.

Macy's, Inc.
Orlando Veras, 646-429-7450
Orlando.Veras@macys.com
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