
July 15, 2009
Posted by Katherine Post
Specialized Marketing Services, Inc. Founder/CEO Gloria Robbins
SMS to gain ISO 9001/TL 9000 certification by March 2010
SANTA ANA, Calif., July 15, 2009 — Specialized
Marketing Services, Inc. (SMS), a full-service
direct response marketing company, was
recently selected as one of eight companies,
from a national pool of applicants, to partici-
pate in AT&T’s Inaugural National Women of
Color Business Growth Initiative.
The program, unveiled at the Women’s Business Enterprise National Council’
s (WBENC) Women in Business conference: “The Bridge to Quality” in San
Francisco, was created as a direct result of AT&T’s sponsorship of the
Center of Women’s Business Research study, as well as the Center’s
Washington, D.C. National Symposium, “Accelerating the Growth of
Businesses Owned by Women of Color”.
The growth initiative program provides awardees with training and workshops
in such areas as global supply management and corporate sustainability, as
well as resources for executive graduate scholarship programs, mentoring
sessions and networking events. The key to the initiative is step-by-step
guidance to achieve full ISO 9001/TL 9000 certification within a 10 month
period. ISO 9001 Quality Management is one of the certifications from the
International Organization for Standardization that certifies that a corporation
demonstrates regular compliance with continual enhancement of customer
satisfaction and achieves continual improvement of the company’s
performance. TL 9000 Quality Management, developed by the QuEST
Forum, includes ISO 9001 quality standard specifications plus includes
supply chain management requirements for the worldwide
telecommunications industry.
Robbins states, “It is truly an honor to be among the few Women of Color
companies selected by AT&T to participate in this prestigious program and
we appreciate the level of responsibility that comes along with the selection.
As a company, we have been focused on providing our clients with superior
service for the last 20 plus years and we are extremely excited about how the
ISO 9001 and TL 9000 certifications we will help us to continue to increase
our customers’
satisfaction and grow our company.”
SMS took the first step in the certification process by having eight members
of its management team complete the TL 9000 Familiarization – Basic
Quality – Problem Solving, Customer Satisfaction, and Continual
Improvement training course which focuses on understanding the
certification process and lays the groundwork for entire process.
Specialized Marketing Services, Inc. (SMS) is a full-service direct response
marketing and fulfillment company that provides cross-channel, integrated
direct response-based sales and marketing solutions across traditional,
interactive and fulfillment platforms. Celebrating more than 20 years of
visionary management and expertise, they offer clients industry-leading and
award-winning initiatives, which deliver exceptional ROI, stronger brand
equity, greater market share, and accountable results. Their clients range in
size from small and mid-sized companies to large multi-national corporations
in varied industries including High-Tech, Healthcare, Telecommunications,
Food and Beverage and Consumer Electronics.
Specialized Marketing Services is a woman-owned business with full Women
and Minority Business Enterprise (WMBE) certification. Additional
information is available at www.teamsms.com or call 800-998-8600.
TAGS: Gloria Robbins, Specialized Marketing Services, Santa Ana, Women
and Minority Business Enterprise, WMBE certification, teamsms.com,AT&T’s
Inaugural National Women of Color
Media contact: Liz Papagni
Media contact company: Specialized Marketing Services
email: lpapagni@teamsms.com
949.553.0890 ext. 237

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