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January 23, 2010

New Research Reiterates Potential
Cancer-Fighting Power of Pomegranates

Recent Study Links Pomegranates with Increased Breast Health

Posted by Dolores Volker




DENVER, Colo. -- January 23, 2010 -- (Wobwire.com) U.S. researchers
found that pomegranates contain six natural compounds that may prevent
the growth of hormone-dependent breast cancer by blocking the enzyme
aromatase, which changes androgen to estrogen. However, experts caution
this does not mean people should expect the same results from eating
pomegranates or from topical application, because this was an "in vitro" (test
tube) study and results in the lab don't always translate to animals and
humans. Local skincare entrepreneur, Sharon Gnatt Epel, has touted the
remarkable benefits of pomegranates for years with her organic skincare
line, La Ishá, and is hopeful that clinical trials will continue to explore the
potential of the pomegranate, especially as it relates to breast health in
women.

“One of our most exciting products is Breast SOS, the first all-natural,
synthetic-free topical skincare formulation based on pomegranate research
and designed to support the beauty and health of the breast and décolleté
areas,” said Epel.

“Breast SOS can be used as an effective tool to make breast self-
examination efficient, easy and pleasurable and it invites nightly application,
which allows women to familiarize themselves with their bodies that monthly
checks cannot adequately accomplish. Many of our clients tell us that Breast
SOS was also helpful after breast surgery and in preparation of
reconstruction.”

The active ingredients in Breast SOS have benefits that are documented by
a wide variety of scientific research, including the study referenced here.

Epel noted that, “While these studies are further examples of cutting edge
scientific developments in women's health care, La Ishá skin care products
are not intended to be substitutes for medical care women with cancer are
receiving and are not drugs. We do however, believe in the health benefits
of pomegranates and hold out hope that science will continue to discover
links to this incredible fruit and cancer in women."

More about this new research:

The study, which was published in the January issue of Cancer Prevention
Research, is the work of Dr Shiuan Chen, director of the Division of Tumor
Cell Biology at the Beckman Research Institute of the City of Hope, Duarte,
California and colleagues also from City of Hope and the Center for Human
Nutrition at the David Geffen School of Medicine, University of California Los
Angeles.
   
For the study, the researchers screened ten compounds in a group known
as ellagitannins.
   
Chen and his team found that the compound with the strongest impact was
urolithin B (UB), which appeared to inhibit multiple estrogen-producing
mechanisms that fuel the growth of breast cancer.
   
They also found that UB prevented estrogen-responsive breast cancer cells
from multiplying.

"By suppressing the production of estrogen, urolithin B and other
phytochemicals found in pomegranates can prevent hormone-responsive
breast cancer tumors from growing,” stated Chen.

For more information on La Ishá, visit us online at
www.la-isha.com, or call
303-601-7284.

About La Ishá Skincare:
La Ishá Skincare was formulated to combat the semi-arid climate of Denver,
Colorado. Considered high desert, Denver is located at the foot of the Rocky
Mountains on the high plains and is a sunny, dry place exposed to more
than 300 days of sunshine a year. La Ishá’s organic restorative formulas are
made fresh to order, one small batch at a time and do not contain synthetic
preservatives or potential carcinogens. Unlike mainstream cosmetic brands,
La Ishá formulations will never be stockpiled on a warehouse shelf for years,
waiting to be sold. For more information, visit us at
www.la-isha.com.

Media contact: Sharon Gnatt Epel
La Ishá
la.isha.2006@gmail.com
303.601.7284
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