November 9, 2010
Leading National Event Planner
Launches New Mobile Market
Research Company -- iHAVE5Qs
iHAVE5Qs Offers Unique Approach to Capturing Real-Time Consumer Data;
Represents 4th Company in Comprehensive Event Service and Marketing
Portfolio
Posted by Kimberly A. Porrazzo
IRVINE, CA--(Wobwire.com - November 9, 2010) - Today, Patrician
Company Principal Patty Harding announced the launch of iHAVE5Qs, a new
national service designed to capture and report consumer attitudes in
real-time at business and special events. iHAVE5Qs uses a mix of specially
trained field "Capture Agents" and innovative iPad touch-screen technology
to engage consumers to respond to "5 burning questions" and build a
snapshot of customer purchase drivers and preferences.
iHAVE5Qs uses a captivating model -- Capture Agents pose 5 questions in
55 seconds -- that leads to a higher capture ratio than standard field
surveys. Capture Agents are individually selected to be demographically and
psychographically compatible with a client's market profile and assigned to
cover the grand opening, product launch or promotional event. Each set of
questions is customized to meet client-specific objectives. Armed with iPads,
the Capture Agents field the questions and upload the raw data in real-time
for client viewing during the event. Post-event, the company's bench of
experts offers a menu of additional research, analysis, reporting and
archiving services.
"After more than a decade in the event planning business, we saw an
untapped opportunity to help our clients capitalize on the attendance at their
promotional events and leverage their existing marketing investments," said
Harding. "iHAVE5Qs is the ideal complement to Patrician Company's
comprehensive event-planning services -- offering the combined expertise to
stage high-traffic, memorable events and mine valuable data from
consumers who have already expressed interest in a client's brand by their
attendance."
"iHAVE5Qs offers an appealing new service to capture insights into our
target customers and help inform critical marketing decisions," said Marianne
Browne, Vice President of Sales and Marketing, Lennar California Coastal
Division. "Patrician Company has consistently produced highly successful
events for our division based on a keen understanding of our market and
business objectives. I have no doubt that iHAVE5Qs, under Patty Harding's
strong leadership, will serve as a smart and cost-effective way to uncover
consumer preferences that can directly impact the bottomline."
iHAVE5Qs is the fourth national business venture developed by Harding.
She is Principal at Patrician Company -- a full-service retail event planning
company that serves leading public and private sector companies nationwide
including Saks 5th Avenue, Harley Davidson, DKNY, BMW North America
and Whole Foods. She also runs Cluster Truck Events -- a mobile convoy of
food trucks leading the street food movement. Previously, Harding created
and ran Chinadoll Gourmet Foods Boutique.
For more information on iHAVE5Qs, visit www.ihave5qs.com. To learn more
about Patrician Company, visit www.patriciancompany.com. To learn more
about Cluster Truck Events, visit www.clustertruckevents.com.
Media Contact:
Naomi Goldman
NLG Communications
310.770.2765
Tags = Patty Harding, Patrician Company, Event Planner, Mobile Market
Research, iHAVE5Qs, Wobwire.com
Leading National Event Planner
Launches New Mobile Market
Research Company -- iHAVE5Qs
iHAVE5Qs Offers Unique Approach to Capturing Real-Time Consumer Data;
Represents 4th Company in Comprehensive Event Service and Marketing
Portfolio
Posted by Kimberly A. Porrazzo
IRVINE, CA--(Wobwire.com - November 9, 2010) - Today, Patrician
Company Principal Patty Harding announced the launch of iHAVE5Qs, a new
national service designed to capture and report consumer attitudes in
real-time at business and special events. iHAVE5Qs uses a mix of specially
trained field "Capture Agents" and innovative iPad touch-screen technology
to engage consumers to respond to "5 burning questions" and build a
snapshot of customer purchase drivers and preferences.
iHAVE5Qs uses a captivating model -- Capture Agents pose 5 questions in
55 seconds -- that leads to a higher capture ratio than standard field
surveys. Capture Agents are individually selected to be demographically and
psychographically compatible with a client's market profile and assigned to
cover the grand opening, product launch or promotional event. Each set of
questions is customized to meet client-specific objectives. Armed with iPads,
the Capture Agents field the questions and upload the raw data in real-time
for client viewing during the event. Post-event, the company's bench of
experts offers a menu of additional research, analysis, reporting and
archiving services.
"After more than a decade in the event planning business, we saw an
untapped opportunity to help our clients capitalize on the attendance at their
promotional events and leverage their existing marketing investments," said
Harding. "iHAVE5Qs is the ideal complement to Patrician Company's
comprehensive event-planning services -- offering the combined expertise to
stage high-traffic, memorable events and mine valuable data from
consumers who have already expressed interest in a client's brand by their
attendance."
"iHAVE5Qs offers an appealing new service to capture insights into our
target customers and help inform critical marketing decisions," said Marianne
Browne, Vice President of Sales and Marketing, Lennar California Coastal
Division. "Patrician Company has consistently produced highly successful
events for our division based on a keen understanding of our market and
business objectives. I have no doubt that iHAVE5Qs, under Patty Harding's
strong leadership, will serve as a smart and cost-effective way to uncover
consumer preferences that can directly impact the bottomline."
iHAVE5Qs is the fourth national business venture developed by Harding.
She is Principal at Patrician Company -- a full-service retail event planning
company that serves leading public and private sector companies nationwide
including Saks 5th Avenue, Harley Davidson, DKNY, BMW North America
and Whole Foods. She also runs Cluster Truck Events -- a mobile convoy of
food trucks leading the street food movement. Previously, Harding created
and ran Chinadoll Gourmet Foods Boutique.
For more information on iHAVE5Qs, visit www.ihave5qs.com. To learn more
about Patrician Company, visit www.patriciancompany.com. To learn more
about Cluster Truck Events, visit www.clustertruckevents.com.
Media Contact:
Naomi Goldman
NLG Communications
310.770.2765
Tags = Patty Harding, Patrician Company, Event Planner, Mobile Market
Research, iHAVE5Qs, Wobwire.com
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