August 18, 2011
From Soccer Moms to iPhone Mothers- A New Generation Called
Power Moms Influences Peers, Drive Consumer Purchases and US
Economy
U.S. Mothers’ spending tops $2.45 Trillion
a year. New book by Maria Bailey reveals
how Influential Mothers are building the
bottom line for companies in a down economy.
Posted by Kimberly Porrazzo
Pompano Beach, FL -- (Wobwire.com - Aug. 18, 2011) -- A new category of
“mom” is changing the face of the US economy and the tactics companies
use to sell products to this powerful consumer group. The influential soccer
mom of the 80s, credited with voting Bill Clinton into the White House and
catching the attention of Fortune 100 brands, has been replaced. Today, the
iPhone-toting and Facebook-posting parents who are recommending and
purchasing products beyond the soccer field and carpool lane are called
Power Moms, described in a new book by Mom Marketing expert Maria Bailey
(http://bsmmedia.com).
In the newly released book, Power Moms: The New Rules for Engaging Mom
Influencers Who Drive Brand Choice (http://tinyurl.com/powermoms2011,
Wyatt-MacKenzie; May, 2011), Bailey highlights this new breed of mom, her
sphere of influence, why companies should take notice, and a valuable “Little
Black Book” of Power Moms (and Dads) from across the US and the world.
What makes a Power Mom? In Bailey’s
new book, a Power Mom uses a range
of online and offline channels to
communicate with family and friends.
Power Moms talk about products and
brands, ultimately influencing product
purchases using platforms like Facebook
and Twitter in addition to traditionl book
club and school meetings. The key to
a Power Mom’s influence is the
integration of these messages across platforms: a front porch chat with a
fellow Mom about her favorite brand gets tweeted from her smart phone or
posted on Facebook during naptime.
“We think about moms and we think diapers and snacks as their major
purchases. However, today’s mothers are buying everything from
automobiles to computers, and using their smart phones and computers to
share product recommendations, deals and coupons,” explains Maria Bailey,
author of “Marketing to Moms” and herself a mother of four. “The sphere of
influence of a Power Mom can make or break the sales of a company. ”
The Impact of Power Moms to the Bottom line of Businesses
The typical Power Mom is a mother who is extensively involved in social
media platforms such as Facebook or Twitter, perhaps writes and manages
a blog and is active in community, school or local business groups. Bailey
explains that when a mom needs advice on products or services, she turns
to a Power Mom. “She’s the stereotypical 1980s PTA mom on steroids,”
Bailey says, “with her sphere of influence reaching other moms across the
US and often around the globe.” In more and more instances, a Power Mom
can touch millions of mothers with the message to buy one product over
another or support a particular brand or service.
• 89% of Power Moms have recommended a product to friends and family
on Facebook; 82% have purchased a product based on a recommendation
on Facebook or Twitter
• 75% of Power Moms who blog online hold a leadership role in a
community group or offline organization and influence over 50 moms a week
• On average, Moms will “Like” 3 brands a week on Facebook and
recommend the brand’s Facebook page to their friends
These tech-savvy women flex their influential muscle by harnessing the
power and reach of social media tools while still engaging with other moms
and caregivers in old-fashioned settings to deliver a company’s product or
brand message to peers and followers. For a classic example of a Power
Mom, look at Bailey's own Facebook fanpages (http://facebook.
com/MariaBaileyBSM), a Twitter account with 20,000+ followers
(@momtalkradio) and a recent term as the homeroom parent for her
youngest child's class.
For more information about Power Moms and a list of these same Moms
across the US, read Maria Bailey’s Power Moms: The New Rules for
Engaging Mom Influencers Who Drive Brand Choice (Wyatt-MacKenzie), now
available at Amazon.com. For more information or to schedule an interview
with Maria Bailey, please contact Mary Donnellan at mdonnellan@bsmmedia.
com or 954-658-9481. Book images available.
Media: Mary Donnellan
BSM Media
mdonnellan@bsmmedia.com
954.658.9481
From Soccer Moms to iPhone Mothers- A New Generation Called
Power Moms Influences Peers, Drive Consumer Purchases and US
Economy
U.S. Mothers’ spending tops $2.45 Trillion
a year. New book by Maria Bailey reveals
how Influential Mothers are building the
bottom line for companies in a down economy.
Posted by Kimberly Porrazzo
Pompano Beach, FL -- (Wobwire.com - Aug. 18, 2011) -- A new category of
“mom” is changing the face of the US economy and the tactics companies
use to sell products to this powerful consumer group. The influential soccer
mom of the 80s, credited with voting Bill Clinton into the White House and
catching the attention of Fortune 100 brands, has been replaced. Today, the
iPhone-toting and Facebook-posting parents who are recommending and
purchasing products beyond the soccer field and carpool lane are called
Power Moms, described in a new book by Mom Marketing expert Maria Bailey
(http://bsmmedia.com).
In the newly released book, Power Moms: The New Rules for Engaging Mom
Influencers Who Drive Brand Choice (http://tinyurl.com/powermoms2011,
Wyatt-MacKenzie; May, 2011), Bailey highlights this new breed of mom, her
sphere of influence, why companies should take notice, and a valuable “Little
Black Book” of Power Moms (and Dads) from across the US and the world.
What makes a Power Mom? In Bailey’s
new book, a Power Mom uses a range
of online and offline channels to
communicate with family and friends.
Power Moms talk about products and
brands, ultimately influencing product
purchases using platforms like Facebook
and Twitter in addition to traditionl book
club and school meetings. The key to
a Power Mom’s influence is the
integration of these messages across platforms: a front porch chat with a
fellow Mom about her favorite brand gets tweeted from her smart phone or
posted on Facebook during naptime.
“We think about moms and we think diapers and snacks as their major
purchases. However, today’s mothers are buying everything from
automobiles to computers, and using their smart phones and computers to
share product recommendations, deals and coupons,” explains Maria Bailey,
author of “Marketing to Moms” and herself a mother of four. “The sphere of
influence of a Power Mom can make or break the sales of a company. ”
The Impact of Power Moms to the Bottom line of Businesses
The typical Power Mom is a mother who is extensively involved in social
media platforms such as Facebook or Twitter, perhaps writes and manages
a blog and is active in community, school or local business groups. Bailey
explains that when a mom needs advice on products or services, she turns
to a Power Mom. “She’s the stereotypical 1980s PTA mom on steroids,”
Bailey says, “with her sphere of influence reaching other moms across the
US and often around the globe.” In more and more instances, a Power Mom
can touch millions of mothers with the message to buy one product over
another or support a particular brand or service.
• 89% of Power Moms have recommended a product to friends and family
on Facebook; 82% have purchased a product based on a recommendation
on Facebook or Twitter
• 75% of Power Moms who blog online hold a leadership role in a
community group or offline organization and influence over 50 moms a week
• On average, Moms will “Like” 3 brands a week on Facebook and
recommend the brand’s Facebook page to their friends
These tech-savvy women flex their influential muscle by harnessing the
power and reach of social media tools while still engaging with other moms
and caregivers in old-fashioned settings to deliver a company’s product or
brand message to peers and followers. For a classic example of a Power
Mom, look at Bailey's own Facebook fanpages (http://facebook.
com/MariaBaileyBSM), a Twitter account with 20,000+ followers
(@momtalkradio) and a recent term as the homeroom parent for her
youngest child's class.
For more information about Power Moms and a list of these same Moms
across the US, read Maria Bailey’s Power Moms: The New Rules for
Engaging Mom Influencers Who Drive Brand Choice (Wyatt-MacKenzie), now
available at Amazon.com. For more information or to schedule an interview
with Maria Bailey, please contact Mary Donnellan at mdonnellan@bsmmedia.
com or 954-658-9481. Book images available.
Media: Mary Donnellan
BSM Media
mdonnellan@bsmmedia.com
954.658.9481
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