September 27, 2011
ETA Advertising Hits Bull’s-eye with Top Web Honors at Prestigious
BIA SoCal Awards
Posted by Katherine Post
Nationally acclaimed full-service advertising agency ETA, one of Southern
California’s fastest-growing marketing firms, has been recognized for its work
in support of gallery421 – a luxurious, ultra-sleek Long Beach rental
community from established builder Lyon Communities. For its innovative
and captivating design, ETA took home the prize for Best Website for a
Builder or a Community at the prestigious Building Industry Association’s
(BIA) SoCal Awards on Sept. 24.
ETA’s problem-solving, results-oriented approach to promote gallery421 also
was lauded with nominations for branding and digital marketing.
“The entire ETA team works tirelessly each day to produce inspiring work
that exceeds the creative challenges and business goals set forth by our
clients – not work necessarily destined to receive industry acclaim,” said ETA
Founder and CEO Cindy Allen. “But winning such a fantastic honor from BIA
is a prestigious byproduct of our hard work, attention to detail and vision –
validating our consummate effort to deliver on all client expectations.”
With a reputation for insight and imagination, ETA received finalist
recognition from the Southern California chapter of BIA for Best
Neighborhood Branding and Best Internet Marketing Campaign. But it was
ETA’s class-leading Web effort (www.lyongallery421.com), which was judged
on quality of design, ease of obtaining information and organization of
message that garnered top prize. The SoCal Awards celebrates the best in
new-home marketing and merchandising. Finalists in nearly 30 categories
were announced in August.
For gallery421, ETA applied integrated tactical executions, including the
award-winning website, to a creative strategy that had to account for the
saturated Long Beach rental market and ongoing economic downturn. The
result was a 50 percent lease rate at gallery421 within the first five months
after opening, and the property continues to experience robust traffic from
prospective renters.
ABOUT ETA
ETA is a full-service advertising and marketing agency, offering a wide
variety of services to meet the needs of clients regionally and nationwide. As
one of the fastest-growing advertising firms in Southern California, the
company continues to build extensive credentials in a variety of industries,
including real estate, entertainment, government, health and beauty and
retail. ETA has distinguished itself as an agency capable of taking on
complex, multi-million-dollar projects while delivering measurable results and
maintaining the kind of day-to-day senior-level client relationships and
accountabilities more common to a boutique operation.
Media contact: Kevin Twer
HKA, Inc. Public Relations
kevin@hkamarcom.com
714.426.0444
ETA Advertising Hits Bull’s-eye with Top Web Honors at Prestigious
BIA SoCal Awards
Posted by Katherine Post
Nationally acclaimed full-service advertising agency ETA, one of Southern
California’s fastest-growing marketing firms, has been recognized for its work
in support of gallery421 – a luxurious, ultra-sleek Long Beach rental
community from established builder Lyon Communities. For its innovative
and captivating design, ETA took home the prize for Best Website for a
Builder or a Community at the prestigious Building Industry Association’s
(BIA) SoCal Awards on Sept. 24.
ETA’s problem-solving, results-oriented approach to promote gallery421 also
was lauded with nominations for branding and digital marketing.
“The entire ETA team works tirelessly each day to produce inspiring work
that exceeds the creative challenges and business goals set forth by our
clients – not work necessarily destined to receive industry acclaim,” said ETA
Founder and CEO Cindy Allen. “But winning such a fantastic honor from BIA
is a prestigious byproduct of our hard work, attention to detail and vision –
validating our consummate effort to deliver on all client expectations.”
With a reputation for insight and imagination, ETA received finalist
recognition from the Southern California chapter of BIA for Best
Neighborhood Branding and Best Internet Marketing Campaign. But it was
ETA’s class-leading Web effort (www.lyongallery421.com), which was judged
on quality of design, ease of obtaining information and organization of
message that garnered top prize. The SoCal Awards celebrates the best in
new-home marketing and merchandising. Finalists in nearly 30 categories
were announced in August.
For gallery421, ETA applied integrated tactical executions, including the
award-winning website, to a creative strategy that had to account for the
saturated Long Beach rental market and ongoing economic downturn. The
result was a 50 percent lease rate at gallery421 within the first five months
after opening, and the property continues to experience robust traffic from
prospective renters.
ABOUT ETA
ETA is a full-service advertising and marketing agency, offering a wide
variety of services to meet the needs of clients regionally and nationwide. As
one of the fastest-growing advertising firms in Southern California, the
company continues to build extensive credentials in a variety of industries,
including real estate, entertainment, government, health and beauty and
retail. ETA has distinguished itself as an agency capable of taking on
complex, multi-million-dollar projects while delivering measurable results and
maintaining the kind of day-to-day senior-level client relationships and
accountabilities more common to a boutique operation.
Media contact: Kevin Twer
HKA, Inc. Public Relations
kevin@hkamarcom.com
714.426.0444
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